Impacts of Online Advertising on Business Performance

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00006689" target="_blank" >RIV/46747885:24310/19:00006689 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.4018/978-1-7998-1618-8" target="_blank" >http://dx.doi.org/10.4018/978-1-7998-1618-8</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/978-1-7998-1618-8" target="_blank" >10.4018/978-1-7998-1618-8</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Impacts of Online Advertising on Business Performance

Popis výsledku v původním jazyce

Creating a brand`s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Název v anglickém jazyce

Impacts of Online Advertising on Business Performance

Popis výsledku anglicky

Creating a brand`s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Druh

B - Odborná kniha

CEP obor

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OECD FORD obor

50603 - Organisation theory

Projekt

<a href="/cs/project/TJ02000206" target="_blank" >TJ02000206: Rozvoj dovedností nezbytných pro digitální transformaci podnikání</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-1-79981-618-8

Počet stran knihy

262

Název nakladatele

IGI Global

Místo vydání

Pennsylvania, USA

Kód UT WoS knihy

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