Reaching Your Customers Using Facebook and Google Dynamic Ads

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00006713" target="_blank" >RIV/46747885:24310/19:00006713 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.igi-global.com/viewtitle.aspx?TitleId=241762" target="_blank" >https://www.igi-global.com/viewtitle.aspx?TitleId=241762</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/978-1-7998-1618-8.ch007" target="_blank" >10.4018/978-1-7998-1618-8.ch007</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Reaching Your Customers Using Facebook and Google Dynamic Ads

Popis výsledku v původním jazyce

Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising that is primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Nowadays, dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. First, it helps to reduce the time and effort put into the creation of online advertisements. Second, dynamic advertising provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. In this chapter, we test the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compare their performance against the manually optimized ad sets.

Název v anglickém jazyce

Reaching Your Customers Using Facebook and Google Dynamic Ads

Popis výsledku anglicky

Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising that is primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Nowadays, dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. First, it helps to reduce the time and effort put into the creation of online advertisements. Second, dynamic advertising provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. In this chapter, we test the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compare their performance against the manually optimized ad sets.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50603 - Organisation theory

Projekt

<a href="/cs/project/TJ02000206" target="_blank" >TJ02000206: Rozvoj dovedností nezbytných pro digitální transformaci podnikání</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Impacts of Online Advertising on Business Performance

ISBN

978-1-79981-618-8

Počet stran výsledku

17

Strana od-do

177-199

Počet stran knihy

262

Název nakladatele

IGI Global

Místo vydání

Pennsylvania, USA

Kód UT WoS kapitoly

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