The Credibility of Online Recommendations
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00009006" target="_blank" >RIV/46747885:24310/21:00009006 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_6" target="_blank" >http://dx.doi.org/10.1007/978-3-030-93131-5_6</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_6" target="_blank" >10.1007/978-3-030-93131-5_6</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Credibility of Online Recommendations
Popis výsledku v původním jazyce
Online recommendations and their impact on customers‘ decision-making process during online shopping are still growing. Customer reviews represent a particular type of content created by random users without professional expertise who base their opinions on their subjective experience. Therefore, user reviews are very different from traditional reviews, where an expert evaluates the goods. The paradox is that user reviews have recently become more popular and more sought after on the Internet than traditional, professional reviews. Customers are more often interested in the layman‘s view and the opinion of other users, in which they can empathize, than in professional reviews, which can be either too technical or sometimes commercially colored. However, what makes a review credible and influential remains a question. In this chapter, we propose a credibility model of online recommendations based on previous research conducted in this area.
Název v anglickém jazyce
The Credibility of Online Recommendations
Popis výsledku anglicky
Online recommendations and their impact on customers‘ decision-making process during online shopping are still growing. Customer reviews represent a particular type of content created by random users without professional expertise who base their opinions on their subjective experience. Therefore, user reviews are very different from traditional reviews, where an expert evaluates the goods. The paradox is that user reviews have recently become more popular and more sought after on the Internet than traditional, professional reviews. Customers are more often interested in the layman‘s view and the opinion of other users, in which they can empathize, than in professional reviews, which can be either too technical or sometimes commercially colored. However, what makes a review credible and influential remains a question. In this chapter, we propose a credibility model of online recommendations based on previous research conducted in this area.
Klasifikace
Druh
C - Kapitola v odborné knize
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
<a href="/cs/project/TJ02000206" target="_blank" >TJ02000206: Rozvoj dovedností nezbytných pro digitální transformaci podnikání</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název knihy nebo sborníku
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
ISBN
9783030931308
Počet stran výsledku
24
Strana od-do
151-175
Počet stran knihy
239
Název nakladatele
Springer Nature
Místo vydání
Cham
Kód UT WoS kapitoly
—