Cross-cultural variation of color preferences

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24410%2F15%3A00003265" target="_blank" >RIV/46747885:24410/15:00003265 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.13164/conf.light.2015.285" target="_blank" >http://dx.doi.org/10.13164/conf.light.2015.285</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/conf.light.2015.285" target="_blank" >10.13164/conf.light.2015.285</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Cross-cultural variation of color preferences

Popis výsledku v původním jazyce

Color plays an important role in life, which affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts of emotional perception, affects mood. Color is very important for designers; graphics, artists, and it can significantly affect the acceptance of the artwork, merchantability or relationship to the artwork. It is important to know how the color affects the humans. For pictograms there is a tendency to place priority on shape to color. But sometimes the similar pictograms have different meanings when the color is added. This is the same for design, for example great chandelier can cause a calming effect or support activity only with a change of color. Correct use of color helps withorientation in symbols, e.g. pictogram for hot and cold water or designation of toilets is understandable with color. Conversely, wrong use color can confuse. The purpose of this project is, a) relationship of colors and words; which col

Název v anglickém jazyce

Cross-cultural variation of color preferences

Popis výsledku anglicky

Color plays an important role in life, which affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts of emotional perception, affects mood. Color is very important for designers; graphics, artists, and it can significantly affect the acceptance of the artwork, merchantability or relationship to the artwork. It is important to know how the color affects the humans. For pictograms there is a tendency to place priority on shape to color. But sometimes the similar pictograms have different meanings when the color is added. This is the same for design, for example great chandelier can cause a calming effect or support activity only with a change of color. Correct use of color helps withorientation in symbols, e.g. pictogram for hot and cold water or designation of toilets is understandable with color. Conversely, wrong use color can confuse. The purpose of this project is, a) relationship of colors and words; which col

Druh

D - Stať ve sborníku

CEP obor

AN - Psychologie

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

21st International Conference Světlo Light 2015

ISBN

978-80-214-5244-2

ISSN

—

e-ISSN

—

Počet stran výsledku

4

Strana od-do

285-288

Název nakladatele

University of Technology

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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