Satisfaction and Perception of Visitors of Selected UNESCO Cultural and Historical Objects in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19240%2F23%3AA0001242" target="_blank" >RIV/47813059:19240/23:A0001242 - isvavai.cz</a>

Výsledek na webu

<a href="https://aak.slu.cz/pdfs/aak/2023/02/04.pdf" target="_blank" >https://aak.slu.cz/pdfs/aak/2023/02/04.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.25142/aak.2023.014" target="_blank" >10.25142/aak.2023.014</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Satisfaction and Perception of Visitors of Selected UNESCO Cultural and Historical Objects in the Czech Republic

Popis výsledku v původním jazyce

Tourism is becoming more and more personalised. New types and forms of tourism are gradually emerging. One of them is dynamically developing cultural tourism which represents trips to tangible and intangible cultural heritage with discovery and learning objectives. The basis of the development of cultural tourism is a sufficient offer resulting from cultural heritage and it also depends on the quality of the service provided which ultimately leads to the satisfaction of visitors to these objects. As part of the research, satisfaction with the visit was evaluated using frequency analysis at three UNESCO heritage sites (Litomyšl Castle, Lednice Castle, Kroměříž Castle). Satisfaction was identified based on 1.500 reviews on the Google.cz portal. for the period 1/2022 to 6/2023. One of the outputs of the research is the creation of a frequency map of the identified key concept expressions of customer reviews. On the basis of the research results, it can be concluded that visitors are above average satisfied with the offer. Words like "comment", "beautiful", "nice", and "lock" are most often found in reviews.

Název v anglickém jazyce

Satisfaction and Perception of Visitors of Selected UNESCO Cultural and Historical Objects in the Czech Republic

Popis výsledku anglicky

Tourism is becoming more and more personalised. New types and forms of tourism are gradually emerging. One of them is dynamically developing cultural tourism which represents trips to tangible and intangible cultural heritage with discovery and learning objectives. The basis of the development of cultural tourism is a sufficient offer resulting from cultural heritage and it also depends on the quality of the service provided which ultimately leads to the satisfaction of visitors to these objects. As part of the research, satisfaction with the visit was evaluated using frequency analysis at three UNESCO heritage sites (Litomyšl Castle, Lednice Castle, Kroměříž Castle). Satisfaction was identified based on 1.500 reviews on the Google.cz portal. for the period 1/2022 to 6/2023. One of the outputs of the research is the creation of a frequency map of the identified key concept expressions of customer reviews. On the basis of the research results, it can be concluded that visitors are above average satisfied with the offer. Words like "comment", "beautiful", "nice", and "lock" are most often found in reviews.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50701 - Cultural and economic geography

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

2533-7610

Svazek periodika

23

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

15

Strana od-do

44-58

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—