Corporate Social Responsibility as a strategic management tool

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Corporate Social Responsibility as a strategic management tool

Popis výsledku v původním jazyce

The Corporate Social Responsibility (CSR) movement is rapidly growing in signification as a strategic management instrument over the past number of years. CSR has been a frequent subject of research interest in large companies, but SMEs in this area wasneglected. The purpose of this paper is to overcome both of these research gaps and provide deep understanding of the nature of CSR in the Czech Republic. Then, through empirical mapping via questionnaire technique with 229 firms, this study analyses CSRfrom an SME perspective in Czech context. The paper highlights the way in which firms operating use the selected activities of CSR in two pillars (economic and environmental). Conclusions of this paper demonstrate that SMEs prefer inspiring from companies that already use the concept and see the power in individuals with their motivation, not only for owners, but also for all stakeholders. Finally, the paper is a contribution to the debate on CSR and indicates a future development of CS

Název v anglickém jazyce

Corporate Social Responsibility as a strategic management tool

Popis výsledku anglicky

The Corporate Social Responsibility (CSR) movement is rapidly growing in signification as a strategic management instrument over the past number of years. CSR has been a frequent subject of research interest in large companies, but SMEs in this area wasneglected. The purpose of this paper is to overcome both of these research gaps and provide deep understanding of the nature of CSR in the Czech Republic. Then, through empirical mapping via questionnaire technique with 229 firms, this study analyses CSRfrom an SME perspective in Czech context. The paper highlights the way in which firms operating use the selected activities of CSR in two pillars (economic and environmental). Conclusions of this paper demonstrate that SMEs prefer inspiring from companies that already use the concept and see the power in individuals with their motivation, not only for owners, but also for all stakeholders. Finally, the paper is a contribution to the debate on CSR and indicates a future development of CS

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Sborník příspěvků Mezinárodní Masarykovy konference pro doktorandy a mladé vědecké pracovníky 2013

ISBN

978-80-87952-00-9

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

360-365

Název nakladatele

Magnanimitas

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

9. 12. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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