BENEFITS OF PRODUCT PROTECTIVE MARKING

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F15%3A%230003644" target="_blank" >RIV/47813059:19520/15:#0003644 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

BENEFITS OF PRODUCT PROTECTIVE MARKING

Popis výsledku v původním jazyce

The main aim of this article is to identify the attitude of Moravian-Silesian consumers to the product protective marking, based on its benefits. The authors therefore define brand in marketing, product protective marking, brand benefits, and brand value. After the secondary research on theoretical background, authors research the current situation of product protective marking in the Czech Republic and design their own categorization. This is the first benefit of this article that can be used by our Czech ministries to make the situation in product protective marking a bit clearer. The primary research is conducted on representative sample of 719 for Moravian-Silesian region, based on 4 demographic characteristics: age, gender, education, and income.The main goals are to assess consumers' knowledge of these brands and what benefits the brands provide. The outcomes are mostly according to premises from the secondary research, 73.1 % of respondents check only sometimes or only for spec

Název v anglickém jazyce

BENEFITS OF PRODUCT PROTECTIVE MARKING

Popis výsledku anglicky

The main aim of this article is to identify the attitude of Moravian-Silesian consumers to the product protective marking, based on its benefits. The authors therefore define brand in marketing, product protective marking, brand benefits, and brand value. After the secondary research on theoretical background, authors research the current situation of product protective marking in the Czech Republic and design their own categorization. This is the first benefit of this article that can be used by our Czech ministries to make the situation in product protective marking a bit clearer. The primary research is conducted on representative sample of 719 for Moravian-Silesian region, based on 4 demographic characteristics: age, gender, education, and income.The main goals are to assess consumers' knowledge of these brands and what benefits the brands provide. The outcomes are mostly according to premises from the secondary research, 73.1 % of respondents check only sometimes or only for spec

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 13th International Conference "ECONOMIC POLICY IN THE EUROPEAN UNION MEMBER COUNTRIES"

ISBN

978-80-248-3796-3

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

634-645

Název nakladatele

VŠB-TU Ostrava

Místo vydání

Ostrava

Místo konání akce

Karolinka

Datum konání akce

2. 9. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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