CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000090" target="_blank" >RIV/47813059:19520/19:A0000090 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS

Popis výsledku v původním jazyce

This paper is focused on CRM (Customer Relationship Management) systems and their support for international contacts. The method solution is based on a literature review and monitoring of CRM systems for multilingual features and other localization functions. Choosing the optimal CRM is difficult among hundreds of CRM systems. CRM systems range from opulent solutions to small tools and there is a lot of diversity in the implemented solutions. Only a few CRM systems offer a comprehensive background for the global market, such as Dynamic CRM, HubSpot, OnlyOffice, Oracle NetSuite, SAP CRM, or Zoho CRM. Many others focus on local markets or prefer English as the default language. For a detailed evaluation of CRM systems, it is recommended to use Saaty’s method.

Název v anglickém jazyce

CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS

Popis výsledku anglicky

This paper is focused on CRM (Customer Relationship Management) systems and their support for international contacts. The method solution is based on a literature review and monitoring of CRM systems for multilingual features and other localization functions. Choosing the optimal CRM is difficult among hundreds of CRM systems. CRM systems range from opulent solutions to small tools and there is a lot of diversity in the implemented solutions. Only a few CRM systems offer a comprehensive background for the global market, such as Dynamic CRM, HubSpot, OnlyOffice, Oracle NetSuite, SAP CRM, or Zoho CRM. Many others focus on local markets or prefer English as the default language. For a detailed evaluation of CRM systems, it is recommended to use Saaty’s method.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

10200 - Computer and information sciences

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019

ISBN

9788022546867

ISSN

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e-ISSN

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Počet stran výsledku

1127

Strana od-do

419-424

Název nakladatele

Vydavateľstvo Ekonóm

Místo vydání

Bratislava

Místo konání akce

Smolenice

Datum konání akce

1. 1. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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