The Optimal Volume of CRM Services for Small Business

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000177" target="_blank" >RIV/47813059:19520/20:A0000177 - isvavai.cz</a>

Výsledek na webu

<a href="http://sersc.org/journals/index.php/IJAST/article/view/5176/3287" target="_blank" >http://sersc.org/journals/index.php/IJAST/article/view/5176/3287</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Optimal Volume of CRM Services for Small Business

Popis výsledku v původním jazyce

The purpose of this paper is to solve the existing problem with inappropriate CRM services for immediate solution; therefore, the volume of CRM services for small businesses is recommended to increase their potential. The designed approach uses the CRM evaluation by 8 criteria, such as automatic procedures, social media integration or key performance indicators. The final evaluation uses a Fuller triangle to determine weights of specified criteria and the TOPSIS method to specify performance scores by CRM variability of CRM services. Achieved results show the level of availability in specified CRM services (criteria) with variability for top, middle, bottom, popular, or affordable CRM. An overview is also available through selected CRMs.

Název v anglickém jazyce

The Optimal Volume of CRM Services for Small Business

Popis výsledku anglicky

The purpose of this paper is to solve the existing problem with inappropriate CRM services for immediate solution; therefore, the volume of CRM services for small businesses is recommended to increase their potential. The designed approach uses the CRM evaluation by 8 criteria, such as automatic procedures, social media integration or key performance indicators. The final evaluation uses a Fuller triangle to determine weights of specified criteria and the TOPSIS method to specify performance scores by CRM variability of CRM services. Achieved results show the level of availability in specified CRM services (criteria) with variability for top, middle, bottom, popular, or affordable CRM. An overview is also available through selected CRMs.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Advanced Science and Technology

ISSN

2005-4238

e-ISSN

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Svazek periodika

29

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

AU - Austrálie

Počet stran výsledku

21

Strana od-do

4209-4229

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85081626521