At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F22%3AA0000349" target="_blank" >RIV/47813059:19520/22:A0000349 - isvavai.cz</a>

Výsledek na webu

<a href="https://ojs.wsb.edu.pl/index.php/fso/article/view/621/330" target="_blank" >https://ojs.wsb.edu.pl/index.php/fso/article/view/621/330</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.23762/FSO_VOL10_NO4_2" target="_blank" >10.23762/FSO_VOL10_NO4_2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?

Popis výsledku v původním jazyce

Making strategic decisions in retailing is associated with an-alysing sales development, which can indicate the current trends in consumer demand. Determining retail sales indi-cators is a valuable step towards better prediction and helps to make strategic decisions more realistic. However, the ques-tion is to what extent the general assumption of profitability of using retail sales indicators can be applied in the case of a transformed economy. This paper aims to provide informa-tion on the possibility of using selected economic indicators to predict sales in the environment of a transformed economy. The paper analyses the joint time series development of retail sales in the Czech Republic. The Johansen cointegration test has been performed to determine whether retail sales show long-term cointegration with the set of selected indicators. The results establish GDP, total employment, gross wage, and consumer data as leading indicators of retail sales at different levels of delays. In contrast, in the case of online retail sales, no significant influence of the observed factors has been found. The findings suggest that if managers choose to plan their online retail processes based on retail sales estimates, they must respond to changes in these indicators much faster than managers in off line environments.

Název v anglickém jazyce

At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?

Popis výsledku anglicky

Making strategic decisions in retailing is associated with an-alysing sales development, which can indicate the current trends in consumer demand. Determining retail sales indi-cators is a valuable step towards better prediction and helps to make strategic decisions more realistic. However, the ques-tion is to what extent the general assumption of profitability of using retail sales indicators can be applied in the case of a transformed economy. This paper aims to provide informa-tion on the possibility of using selected economic indicators to predict sales in the environment of a transformed economy. The paper analyses the joint time series development of retail sales in the Czech Republic. The Johansen cointegration test has been performed to determine whether retail sales show long-term cointegration with the set of selected indicators. The results establish GDP, total employment, gross wage, and consumer data as leading indicators of retail sales at different levels of delays. In contrast, in the case of online retail sales, no significant influence of the observed factors has been found. The findings suggest that if managers choose to plan their online retail processes based on retail sales estimates, they must respond to changes in these indicators much faster than managers in off line environments.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Forum Scientiae Oeconomia

ISSN

2300-5947

e-ISSN

2353-4435

Svazek periodika

roč. 10

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

18

Strana od-do

29-46

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-21101040211