The WWW Factor: Understanding Generation Z’s Website Preferences

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F24%3AA0000496" target="_blank" >RIV/47813059:19520/24:A0000496 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-3-031-49105-4_58" target="_blank" >http://dx.doi.org/10.1007/978-3-031-49105-4_58</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-49105-4_58" target="_blank" >10.1007/978-3-031-49105-4_58</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The WWW Factor: Understanding Generation Z’s Website Preferences

Popis výsledku v původním jazyce

Websites are key platforms for presenting products and companies. Nowadays, it is rather an exception when a company does not have a website. That is why it is important to make sure that the website meets all the requirements of modern times and that it is not average or below average compared to the competition. To create a great website, it is essential to have a good understanding of the behavior of website visitors and the factors that influence their interaction. This chapter focuses on finding out which factors most influence Generation Z on a website. It then explores whether these preferences differ between different demographic groups, particularly between men and women and between Generation Z and Generation Y. The factors examined are the clarity of the website, the colors used, the loading speed, the shapes used, the advertising banners, the length of the forms, and the functional elements on the website. The research is conducted through a questionnaire survey to gain a deeper understanding of what users prefer on a website. The results of this research can provide valuable information for website designers and marketers when creating and optimizing websites.

Název v anglickém jazyce

The WWW Factor: Understanding Generation Z’s Website Preferences

Popis výsledku anglicky

Websites are key platforms for presenting products and companies. Nowadays, it is rather an exception when a company does not have a website. That is why it is important to make sure that the website meets all the requirements of modern times and that it is not average or below average compared to the competition. To create a great website, it is essential to have a good understanding of the behavior of website visitors and the factors that influence their interaction. This chapter focuses on finding out which factors most influence Generation Z on a website. It then explores whether these preferences differ between different demographic groups, particularly between men and women and between Generation Z and Generation Y. The factors examined are the clarity of the website, the colors used, the loading speed, the shapes used, the advertising banners, the length of the forms, and the functional elements on the website. The research is conducted through a questionnaire survey to gain a deeper understanding of what users prefer on a website. The results of this research can provide valuable information for website designers and marketers when creating and optimizing websites.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Applied Economic Research and Trends

ISBN

9783031491047

ISSN

—

e-ISSN

—

Počet stran výsledku

13

Strana od-do

1021-1033

Název nakladatele

Springer Nature

Místo vydání

Cham (Switzerland)

Místo konání akce

ICOAE, Brno (Česká republika)

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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