Strategic Legal Issues when Managing Healthcare in the Digital Era

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F48135445%3A_____%2F24%3AN0000117" target="_blank" >RIV/48135445:_____/24:N0000117 - isvavai.cz</a>

Výsledek na webu

<a href="https://msp-conference.unwe.bg/en/pages/20035/conference-proceedings.html" target="_blank" >https://msp-conference.unwe.bg/en/pages/20035/conference-proceedings.html</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Strategic Legal Issues when Managing Healthcare in the Digital Era

Popis výsledku v původním jazyce

Marketing is one of the most crucial tools in any business, organization, and institution, and it takes on an increasingly central role in managing a specific company. It helps the company gain greater visibility, recognition, and trust from customers and partners. The role of marketing, especially digital marketing, was further strengthened during the Covid-19 crisis. Thanks to their digital presence, businesses and organizations demonstrated that they were still operating and, in this way, stayed connected with their customers and gained more trust. At the time of the pandemic, one of the most affected sectors was the entire tourism industry. All travel companies suspended their physical operations, but the pandemic situation and the right marketing decisions, mainly involving the use of new technologies, a strong presence on social media, and the development of value propositions tailored to their customers' needs, were at the core of the recovery of the tourism industry after this unprecedented crisis. This is why, to effectively implement marketing, a good theoretical understanding is necessary, along with building a theoretical framework for tour operator agencies, understanding their specifics and characteristics.

Název v anglickém jazyce

Strategic Legal Issues when Managing Healthcare in the Digital Era

Popis výsledku anglicky

Marketing is one of the most crucial tools in any business, organization, and institution, and it takes on an increasingly central role in managing a specific company. It helps the company gain greater visibility, recognition, and trust from customers and partners. The role of marketing, especially digital marketing, was further strengthened during the Covid-19 crisis. Thanks to their digital presence, businesses and organizations demonstrated that they were still operating and, in this way, stayed connected with their customers and gained more trust. At the time of the pandemic, one of the most affected sectors was the entire tourism industry. All travel companies suspended their physical operations, but the pandemic situation and the right marketing decisions, mainly involving the use of new technologies, a strong presence on social media, and the development of value propositions tailored to their customers' needs, were at the core of the recovery of the tourism industry after this unprecedented crisis. This is why, to effectively implement marketing, a good theoretical understanding is necessary, along with building a theoretical framework for tour operator agencies, understanding their specifics and characteristics.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50501 - Law

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

First International Scientific Conference. MARKETING AND STRATEGIC PLANNING IN DIGITAL WORLD

ISBN

978-619-232-844-3

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

334-343

Název nakladatele

ИЗДАТЕЛСКИ КОМПЛЕКС – УНСС

Místo vydání

Sofia

Místo konání akce

Sofia, BLG

Datum konání akce

26. 11. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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