How should companies communicate on Facebook?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F11%3A43899327" target="_blank" >RIV/49777513:23510/11:43899327 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

How should companies communicate on Facebook?

Popis výsledku v původním jazyce

The Facebook is currently the most popular Internet page. The present contribution aims at a brief description of the current situation in the Czech Republic and at problems of using communication via Facebook for the needs of marketing. The contributionbrings the outputs based on inquiries focusing on students of secondary schools and universities, i.e. the target group forming a substantial part from the total number of the user accounts on Facebook in the Czech Republic. In the conclusion the results are then compared with similar research studies in the USA. The results of the research show what attitude these users have towards the community webs, namely Facebook, what their online behaviour is and how they perceive the presence of companies andbrands on the community webs. The stated information is very important for the communication of companies on social networks as this type of communication requires different and innovative approach.

Název v anglickém jazyce

How should companies communicate on Facebook?

Popis výsledku anglicky

The Facebook is currently the most popular Internet page. The present contribution aims at a brief description of the current situation in the Czech Republic and at problems of using communication via Facebook for the needs of marketing. The contributionbrings the outputs based on inquiries focusing on students of secondary schools and universities, i.e. the target group forming a substantial part from the total number of the user accounts on Facebook in the Czech Republic. In the conclusion the results are then compared with similar research studies in the USA. The results of the research show what attitude these users have towards the community webs, namely Facebook, what their online behaviour is and how they perceive the presence of companies andbrands on the community webs. The stated information is very important for the communication of companies on social networks as this type of communication requires different and innovative approach.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Liberec Economic Forum 2011

ISBN

978-80-7372-755-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

118-126

Název nakladatele

Technical University of Liberec

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

19. 9. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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