Security and Trustworthiness as Drivers of E-shop Competitiveness (Opinions of Young Customers)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F12%3A43915016" target="_blank" >RIV/49777513:23510/12:43915016 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7441/joc.2012.01.07" target="_blank" >http://dx.doi.org/10.7441/joc.2012.01.07</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2012.01.07" target="_blank" >10.7441/joc.2012.01.07</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Security and Trustworthiness as Drivers of E-shop Competitiveness (Opinions of Young Customers)

Popis výsledku v původním jazyce

Although the overall share of B2C e-commerce on the total retail turnover in the Czech Republic is low, e-shopping still indicates quite impressive year-to-year growth rates. Though very popular - especially in certain customer segments, such as young people - there are serious problems and challenges observed in this domain. Problems and challenges such as security and trustworthiness issues are often discussed and scrutinized. Thus, it is very important for both e-retailers and researchers to find outwhich factors drive e-shops' competitiveness. In the introductory part, this paper presents useful and clear definitions to enlighten and clarify the topic. The description of Czech B2C e-commerce market follows, and it emphasizes the issues of ethics,security and trustworthiness and problems customers often face. Results of empirical research focused on issues on security and trustworthiness in relation to e-shop competitiveness are then presented and discussed. Suggestions for future

Název v anglickém jazyce

Security and Trustworthiness as Drivers of E-shop Competitiveness (Opinions of Young Customers)

Popis výsledku anglicky

Although the overall share of B2C e-commerce on the total retail turnover in the Czech Republic is low, e-shopping still indicates quite impressive year-to-year growth rates. Though very popular - especially in certain customer segments, such as young people - there are serious problems and challenges observed in this domain. Problems and challenges such as security and trustworthiness issues are often discussed and scrutinized. Thus, it is very important for both e-retailers and researchers to find outwhich factors drive e-shops' competitiveness. In the introductory part, this paper presents useful and clear definitions to enlighten and clarify the topic. The description of Czech B2C e-commerce market follows, and it emphasizes the issues of ethics,security and trustworthiness and problems customers often face. Results of empirical research focused on issues on security and trustworthiness in relation to e-shop competitiveness are then presented and discussed. Suggestions for future

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

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Svazek periodika

4

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

83-98

Kód UT WoS článku

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EID výsledku v databázi Scopus

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