Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870667" target="_blank" >RIV/70883521:28120/13:43870667 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic

Popis výsledku v původním jazyce

The influence of the new media, predominantly the Internet and mobile technologies, on customers' behaviour is increasing steadily every year. One of the basic functions of the Internet beside its high information, communication and entertainment value is the possibility of trading. Europe is currently the biggest e-commerce market in the world and on-line markets are becoming an essential part of the economy in most countries and contribute significantly to their GDP. The development of e-commerce at the same time increases the demands and expectations of the customers regarding the quality of the service offered, security, and general trust in on-line shopping. The article presents the results of the Czech Grant Agency research P403/11/P175: The factors influencing customers' on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic, which was conducted between June and November 2012 and which involved almost one thousand participants. The aim of the re

Název v anglickém jazyce

Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic

Popis výsledku anglicky

The influence of the new media, predominantly the Internet and mobile technologies, on customers' behaviour is increasing steadily every year. One of the basic functions of the Internet beside its high information, communication and entertainment value is the possibility of trading. Europe is currently the biggest e-commerce market in the world and on-line markets are becoming an essential part of the economy in most countries and contribute significantly to their GDP. The development of e-commerce at the same time increases the demands and expectations of the customers regarding the quality of the service offered, security, and general trust in on-line shopping. The article presents the results of the Czech Grant Agency research P403/11/P175: The factors influencing customers' on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic, which was conducted between June and November 2012 and which involved almost one thousand participants. The aim of the re

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GPP403%2F11%2FP175" target="_blank" >GPP403/11/P175: Faktory ovlivňující on-line nákupní chování na Internetu v prostředí e-commerce na B2C a B2B trzích v ČR</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

7th European Conference on IS Management and Evaluation ? ECIME 2013

ISBN

978-1-909507-57-9

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

121-128

Název nakladatele

Academic Publishing Limited

Místo vydání

Reading

Místo konání akce

Sopot

Datum konání akce

12. 9. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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