Customer Oriented E-learning Courses

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F12%3A43915040" target="_blank" >RIV/49777513:23510/12:43915040 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer Oriented E-learning Courses

Popis výsledku v původním jazyce

The paper is focused on customer oriented courses. As e-learning we consider use of information and computer technologies to create learning experiences (by Horton, 2006). This complex definition covers a lot of forms and types of e-learning. Customer oriented courses are one of the emerging trends in the field of e-learning (see survey ASTD, 2011). The e-learning opens new opportunities for non-formal learning and creates support for informal learning. There is a possibility of using viral marketing tomotivate students/customers in both ways: for the external and internal motivation. The appropriate motivation is of course the key point of a well prepared and well designed course. In this paper we briefly present some examples and open the discussionhow to use principles of viral marketing to motivate students and to support customer oriented e-learning courses. In this context we must also consider the use of tools for social learning (wikis, blogs, social networking sites...).

Název v anglickém jazyce

Customer Oriented E-learning Courses

Popis výsledku anglicky

The paper is focused on customer oriented courses. As e-learning we consider use of information and computer technologies to create learning experiences (by Horton, 2006). This complex definition covers a lot of forms and types of e-learning. Customer oriented courses are one of the emerging trends in the field of e-learning (see survey ASTD, 2011). The e-learning opens new opportunities for non-formal learning and creates support for informal learning. There is a possibility of using viral marketing tomotivate students/customers in both ways: for the external and internal motivation. The appropriate motivation is of course the key point of a well prepared and well designed course. In this paper we briefly present some examples and open the discussionhow to use principles of viral marketing to motivate students and to support customer oriented e-learning courses. In this context we must also consider the use of tools for social learning (wikis, blogs, social networking sites...).

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

9th International Scientific Conference on Distance Learning in Applied Informatics

ISBN

978-80-558-0092-9

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

93-101

Název nakladatele

Constantine the Philosopher University in Nitra

Místo vydání

Nitra

Místo konání akce

Štúrovo, Slovakia

Datum konání akce

2. 5. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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