Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F16%3A43928964" target="_blank" >RIV/49777513:23510/16:43928964 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y

Popis výsledku v původním jazyce

Information and Communication Technologies (ICT) have dramatically changed the provision of tourism destination information. That is the reason it is becoming critical for destination and businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of online channels is crucial. The goal becomes more difficult when considering different behavior of web page users regarding their age cohort. The article focuses on Generation Y web page users and their evaluation of selected official town destinations' web pages (5 main tourism attractions in Central Europe). The focus is on visual appeal of the websites. With help of a mix of qualitative research approaches, including an eye tracking study followed by questionnaires, the authors evaluate those web pages from different points of view and try to compare the results. The authors also found several conclusions for positioning of various visual contents of the web page.

Název v anglickém jazyce

Visual Appeal of Destination web pages: An Exploratory Eye tracking study on Generation Y

Popis výsledku anglicky

Information and Communication Technologies (ICT) have dramatically changed the provision of tourism destination information. That is the reason it is becoming critical for destination and businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of online channels is crucial. The goal becomes more difficult when considering different behavior of web page users regarding their age cohort. The article focuses on Generation Y web page users and their evaluation of selected official town destinations' web pages (5 main tourism attractions in Central Europe). The focus is on visual appeal of the websites. With help of a mix of qualitative research approaches, including an eye tracking study followed by questionnaires, the authors evaluate those web pages from different points of view and try to compare the results. The authors also found several conclusions for positioning of various visual contents of the web page.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of The 27th International Business Information Management Association Conference

ISBN

978-0-9860419-6-9

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

1289-1299

Název nakladatele

International Business Information Management Association

Místo vydání

Norristown

Místo konání akce

Milan

Datum konání akce

4. 5. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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