Digital marketing course: A study on the effectiveness of blended learning

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F18%3A43951120" target="_blank" >RIV/49777513:23510/18:43951120 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Digital marketing course: A study on the effectiveness of blended learning

Popis výsledku v původním jazyce

The article is focused on blended learning approach in higher education. The main goal of the first part was to identify and discuss advantages of blended learning for the innovation purpose of teaching and learning at universities. Blended learning offers many advantages to students, teachers and faculty. Faculties that traditionally teach their courses should imagine how they could teach these courses in the blended mode. A case study was used to gather data about students’ learning activity and their performance in the subject Digital marketing. As the findings of the learning process show, students who paid more attention to the learning process in both face-to-face and e-learning components, achieved the best learning performance. Our case study has shown a positive link between student activity in both blended learning components and the resulting subject assessment. Students, who participated in the final evaluation of the course, expressed medium level of satisfaction with this form of teaching and learning. The study contributes to our understanding of blended learning application in an education process at a university.

Název v anglickém jazyce

Digital marketing course: A study on the effectiveness of blended learning

Popis výsledku anglicky

The article is focused on blended learning approach in higher education. The main goal of the first part was to identify and discuss advantages of blended learning for the innovation purpose of teaching and learning at universities. Blended learning offers many advantages to students, teachers and faculty. Faculties that traditionally teach their courses should imagine how they could teach these courses in the blended mode. A case study was used to gather data about students’ learning activity and their performance in the subject Digital marketing. As the findings of the learning process show, students who paid more attention to the learning process in both face-to-face and e-learning components, achieved the best learning performance. Our case study has shown a positive link between student activity in both blended learning components and the resulting subject assessment. Students, who participated in the final evaluation of the course, expressed medium level of satisfaction with this form of teaching and learning. The study contributes to our understanding of blended learning application in an education process at a university.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DIVAI 2018

ISBN

978-80-7598-059-5

ISSN

2464-7470

e-ISSN

2464-7489

Počet stran výsledku

10

Strana od-do

263-272

Název nakladatele

Wolters Kluwer

Místo vydání

Prague

Místo konání akce

Štúrovo

Datum konání akce

2. 5. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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