Comparison of consumer behaviour of Czech and Finnish students in retail: information search, use of technology, influence of advertising

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F19%3A43957335" target="_blank" >RIV/49777513:23510/19:43957335 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Comparison of consumer behaviour of Czech and Finnish students in retail: information search, use of technology, influence of advertising

Popis výsledku v původním jazyce

Consumer behavior is a widely researched phenomenon. Cultural differences or the specifics of various consumer segments are often in the focus of researchers. This paper compares consumer behavior in retail of students from one Finnish and one Czech university. Based on data gained in computer-assisted web interviewing, the search for information, use of technology, influence of advertising and other aspects of consumer behavior were statistically analyzed. Common and differing characteristics of the selected consumer groups were studied. In the majority of examined factors, the consumer behavior seems to be similar. Differing factors include, for example, the amount of funds available, the use of mobile apps and the payment method, both in retail stores and in e-shops.

Název v anglickém jazyce

Comparison of consumer behaviour of Czech and Finnish students in retail: information search, use of technology, influence of advertising

Popis výsledku anglicky

Consumer behavior is a widely researched phenomenon. Cultural differences or the specifics of various consumer segments are often in the focus of researchers. This paper compares consumer behavior in retail of students from one Finnish and one Czech university. Based on data gained in computer-assisted web interviewing, the search for information, use of technology, influence of advertising and other aspects of consumer behavior were statistically analyzed. Common and differing characteristics of the selected consumer groups were studied. In the majority of examined factors, the consumer behavior seems to be similar. Differing factors include, for example, the amount of funds available, the use of mobile apps and the payment method, both in retail stores and in e-shops.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Business Management in Cross-border Comparison 2019

ISBN

978-3-86367-062-7

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

99-107

Název nakladatele

Verlag der GUC - Gesellschaft für Unternehmensrechnung und Controlling m.B.H.

Místo vydání

Chemnitz

Místo konání akce

Železná Ruda

Datum konání akce

7. 11. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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