Regional governments in the Czech Republic and Slovakia and communication with the public using social media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F19%3A43957424" target="_blank" >RIV/49777513:23510/19:43957424 - isvavai.cz</a>

Výsledek na webu

<a href="https://drive.google.com/drive/folders/1b-0UuioFdJZw82jXJGGN3yme22ZQ9ops" target="_blank" >https://drive.google.com/drive/folders/1b-0UuioFdJZw82jXJGGN3yme22ZQ9ops</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24132/jtb.2019.9.3.33_40" target="_blank" >10.24132/jtb.2019.9.3.33_40</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Regional governments in the Czech Republic and Slovakia and communication with the public using social media

Popis výsledku v původním jazyce

The two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only information but also interactive communication using ICT to be personal and tailored to their specific needs. Governments, including regional governments, have to improve the way they communicate with the public and also include social media in integral marketing communication. Some regional governments put a great deal of emphasis on their social media strategies. On the contrary, some regional governments are not yet able to use social media to communicate with the public. The results of this study show how regional governments from the Czech Republic and Slovakia use social media in 2019. The study is focused on specific aspects of Public Relations and provides ideas for how regional governments can better communicate with their target groups using social media such as Facebook and Youtube.

Název v anglickém jazyce

Regional governments in the Czech Republic and Slovakia and communication with the public using social media

Popis výsledku anglicky

The two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only information but also interactive communication using ICT to be personal and tailored to their specific needs. Governments, including regional governments, have to improve the way they communicate with the public and also include social media in integral marketing communication. Some regional governments put a great deal of emphasis on their social media strategies. On the contrary, some regional governments are not yet able to use social media to communicate with the public. The results of this study show how regional governments from the Czech Republic and Slovakia use social media in 2019. The study is focused on specific aspects of Public Relations and provides ideas for how regional governments can better communicate with their target groups using social media such as Facebook and Youtube.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trendy v podnikání

ISSN

1805-0603

e-ISSN

—

Svazek periodika

9

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

33-40

Kód UT WoS článku

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EID výsledku v databázi Scopus

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