Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F20%3A43958533" target="_blank" >RIV/49777513:23510/20:43958533 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.communicationtoday.sk/trust-building-and-fake-news-on-social-media-from-the-perspective-of-university-students-from-four-visegrad-countries/" target="_blank" >https://www.communicationtoday.sk/trust-building-and-fake-news-on-social-media-from-the-perspective-of-university-students-from-four-visegrad-countries/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries

Popis výsledku v původním jazyce

There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users´ gratifications are associated with using social media by university students from four countries in Central Europe. Online communication on social media may be affected by a variety of factors that affect the development of mutual relationships. Thus, research is also focused on trust building on social media. The research team conducted qualitative research aimed on the deeper understanding of students’ opinions on “trust and social media” and their view on the phenomenon “fake news&quot;. Using focus groups in four countries showed that university students, who are frequent users of social media, are inclined to trust certain pages they like but generally, they do not trust social media. They use social media for maintaining relationships at first place and they believe in people who are connected to their network. It is obvious that students use social media to satisfy their needs, especially in the field of entertainment, partly also for obtaining information. The findings show that expected gratifications of students are built on their practical experience with media

Název v anglickém jazyce

Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries

Popis výsledku anglicky

There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users´ gratifications are associated with using social media by university students from four countries in Central Europe. Online communication on social media may be affected by a variety of factors that affect the development of mutual relationships. Thus, research is also focused on trust building on social media. The research team conducted qualitative research aimed on the deeper understanding of students’ opinions on “trust and social media” and their view on the phenomenon “fake news&quot;. Using focus groups in four countries showed that university students, who are frequent users of social media, are inclined to trust certain pages they like but generally, they do not trust social media. They use social media for maintaining relationships at first place and they believe in people who are connected to their network. It is obvious that students use social media to satisfy their needs, especially in the field of entertainment, partly also for obtaining information. The findings show that expected gratifications of students are built on their practical experience with media

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Communication Today

ISSN

1338-130X

e-ISSN

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Svazek periodika

11

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

19

Strana od-do

70-88

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85087203947