Trust on social media - a multinational perspective
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F24%3A43973071" target="_blank" >RIV/49777513:23510/24:43973071 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.fek.zcu.cz/images/books/src/Social%20Media%20Communication.pdf" target="_blank" >https://www.fek.zcu.cz/images/books/src/Social%20Media%20Communication.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Trust on social media - a multinational perspective
Popis výsledku v původním jazyce
Social media applications significantly impact various aspects of human life and have evolved into powerful tools that greatly support companies' marketing goals and strategies. Beyond their role in communication, these platforms are essential for enhancing social relationships, which is critical for building user trust. This study examines the Czech and Slovak contexts, areas that have not been explored in this manner before. It aims to identify the trust dimensions crucial for building trust in social media communication. Furthermore, the study explores how factors such as gender, age and social media usage affect individuals' trust perceptions. The analysis reveals notable differences and similarities in trust dimensions between two quasi-representative samples. The research findings provide a deeper understanding of the factors influencing trust in social media communication. These insights are valuable for several reasons: they contribute to the existing literature on online trust within social media, and highlight the influence of gender, age and social media activity on trust dimensions.
Název v anglickém jazyce
Trust on social media - a multinational perspective
Popis výsledku anglicky
Social media applications significantly impact various aspects of human life and have evolved into powerful tools that greatly support companies' marketing goals and strategies. Beyond their role in communication, these platforms are essential for enhancing social relationships, which is critical for building user trust. This study examines the Czech and Slovak contexts, areas that have not been explored in this manner before. It aims to identify the trust dimensions crucial for building trust in social media communication. Furthermore, the study explores how factors such as gender, age and social media usage affect individuals' trust perceptions. The analysis reveals notable differences and similarities in trust dimensions between two quasi-representative samples. The research findings provide a deeper understanding of the factors influencing trust in social media communication. These insights are valuable for several reasons: they contribute to the existing literature on online trust within social media, and highlight the influence of gender, age and social media activity on trust dimensions.
Klasifikace
Druh
C - Kapitola v odborné knize
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2024
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název knihy nebo sborníku
Social Media Communication: Theory and Research
ISBN
978-3-86367-072-6
Počet stran výsledku
16
Strana od-do
39-54
Počet stran knihy
127
Název nakladatele
GUC
Místo vydání
Lößnitz
Kód UT WoS kapitoly
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