Modelling trust dimensions on social media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43966256" target="_blank" >RIV/49777513:23510/22:43966256 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.vilniustech.lt/index.php/JBEM/article/view/17387/11300" target="_blank" >https://journals.vilniustech.lt/index.php/JBEM/article/view/17387/11300</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/jbem.2022.17387" target="_blank" >10.3846/jbem.2022.17387</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Modelling trust dimensions on social media

Popis výsledku v původním jazyce

Trust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this research is to identify which dimensions of trust play the most significant role in building trust in communica-tion on social media. The second objective is focused on the development and validation of the five-factor trust measurement scale. A questionnaire survey (n = 1000) was used as a tool to gather data. Exploratory factor analysis, confirmatory factor analysis and multiple regression analysis were used for data analysis and modelling. The research findings provide a deeper understanding of the factors that influence trust in the context of social media communication and expand existing knowledge. The conducted research uncovers the main trust dimensions that can be used to influence consum-ers’ attitudes toward companies operating online. Our model can help companies shape their com-munication to the right tone by highlighting the crucial factors that have a direct influence on trust.

Název v anglickém jazyce

Modelling trust dimensions on social media

Popis výsledku anglicky

Trust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this research is to identify which dimensions of trust play the most significant role in building trust in communica-tion on social media. The second objective is focused on the development and validation of the five-factor trust measurement scale. A questionnaire survey (n = 1000) was used as a tool to gather data. Exploratory factor analysis, confirmatory factor analysis and multiple regression analysis were used for data analysis and modelling. The research findings provide a deeper understanding of the factors that influence trust in the context of social media communication and expand existing knowledge. The conducted research uncovers the main trust dimensions that can be used to influence consum-ers’ attitudes toward companies operating online. Our model can help companies shape their com-munication to the right tone by highlighting the crucial factors that have a direct influence on trust.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Business Economics and Management

ISSN

1611-1699

e-ISSN

2029-4433

Svazek periodika

23

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

20

Strana od-do

937-956

Kód UT WoS článku

000860318200001

EID výsledku v databázi Scopus

2-s2.0-85138550961