Live Web Chat as a Website Communication Tool - the Case Study of Czech Spa Resorts´ Websites
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43965565" target="_blank" >RIV/49777513:23510/22:43965565 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.conferences-scientific.cz/file/9788088203285" target="_blank" >https://www.conferences-scientific.cz/file/9788088203285</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Live Web Chat as a Website Communication Tool - the Case Study of Czech Spa Resorts´ Websites
Popis výsledku v původním jazyce
The aim of the article is to provide analysis of websites of Czech spa resorts with focus whether they are using live web chat as communication tool to reach their customers. Live web chat is modern tool of synchronous exchange of information between customers and the companies. By implementing web chat technology, company can increase sales or the value of the average order. On the other hand, the implementation of web chat is associated with high investment and operational costs. Moreover, almost half of the customers never used live web chat before. The results show that from 127 analyzed websites of Czech spa resorts, only 11% are using live web chat widgets. Moreover, there is significant variance in the ready-made solutions used (with Daktela or Smartsupp as leading solutions). Those widgets are mostly (71%) placed on bottom-right of the website.
Název v anglickém jazyce
Live Web Chat as a Website Communication Tool - the Case Study of Czech Spa Resorts´ Websites
Popis výsledku anglicky
The aim of the article is to provide analysis of websites of Czech spa resorts with focus whether they are using live web chat as communication tool to reach their customers. Live web chat is modern tool of synchronous exchange of information between customers and the companies. By implementing web chat technology, company can increase sales or the value of the average order. On the other hand, the implementation of web chat is associated with high investment and operational costs. Moreover, almost half of the customers never used live web chat before. The results show that from 127 analyzed websites of Czech spa resorts, only 11% are using live web chat widgets. Moreover, there is significant variance in the ready-made solutions used (with Daktela or Smartsupp as leading solutions). Those widgets are mostly (71%) placed on bottom-right of the website.
Klasifikace
Druh
O - Ostatní výsledky
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů