Fairtrade Town Certification in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43969363" target="_blank" >RIV/49777513:23510/23:43969363 - isvavai.cz</a>

Výsledek na webu

<a href="https://drive.google.com/file/d/1wlzvkm-tOveKAn-k0uagT6RFIo6IjhIK/view" target="_blank" >https://drive.google.com/file/d/1wlzvkm-tOveKAn-k0uagT6RFIo6IjhIK/view</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Fairtrade Town Certification in the Czech Republic

Popis výsledku v původním jazyce

This article presents the topic of Fairtrade Town certification, the conditions associated with obtaining it and the potential for its holders. Quantitative research was carried out on the example of a selected Czech town in order to determine the awareness of the town and its surrounding area about the Fairtrade label as such and the potential willingness and interest to support the town&apos;s application for Fairtrade Town certification. Furthermore, a benchmarking analysis of existing Czech Fairtrade towns was prepared. The results of the research were then used for suggestions that can help the selected town to become a successful applicant for Fairtrade Town certification and for other Czech towns as a possibility to steer their future, taking into account the implementation of sustainable development goals, where the Fairtrade issue clearly belongs. The results of the research have shown that the residents of the town, and in their perception the town as such, are not yet ready for the process of Fairtrade Town certification and its active implementation. However, due to the growing interest in this topic and the marketing and communication activities of various stakeholders, it can be expected that in the short or medium term the selected town will be able to apply for Fairtrade Town certification.

Název v anglickém jazyce

Fairtrade Town Certification in the Czech Republic

Popis výsledku anglicky

This article presents the topic of Fairtrade Town certification, the conditions associated with obtaining it and the potential for its holders. Quantitative research was carried out on the example of a selected Czech town in order to determine the awareness of the town and its surrounding area about the Fairtrade label as such and the potential willingness and interest to support the town&apos;s application for Fairtrade Town certification. Furthermore, a benchmarking analysis of existing Czech Fairtrade towns was prepared. The results of the research were then used for suggestions that can help the selected town to become a successful applicant for Fairtrade Town certification and for other Czech towns as a possibility to steer their future, taking into account the implementation of sustainable development goals, where the Fairtrade issue clearly belongs. The results of the research have shown that the residents of the town, and in their perception the town as such, are not yet ready for the process of Fairtrade Town certification and its active implementation. However, due to the growing interest in this topic and the marketing and communication activities of various stakeholders, it can be expected that in the short or medium term the selected town will be able to apply for Fairtrade Town certification.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 16th International Conference Liberec Economic Forum 2023

ISBN

978-80-7494-672-1

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

122-133

Název nakladatele

Technical University of Liberec, Faculty of Economics

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

5. 9. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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