Factors That Influence the Selling of Milk Through Milk Vending Machines

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12220%2F14%3A43887025" target="_blank" >RIV/60076658:12220/14:43887025 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60076658:12510/14:43887025

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201462040641" target="_blank" >http://dx.doi.org/10.11118/actaun201462040641</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201462040641" target="_blank" >10.11118/actaun201462040641</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors That Influence the Selling of Milk Through Milk Vending Machines

Popis výsledku v původním jazyce

The aim of this paper is to assess the current situation in the sale of milk through vending machines in the context of the previous period of the decline in milk consumption, the transition of the Czech Republic towards the market economy, the transformation of agriculture, the entry into the EU and the concentration in the milk market and to defi ne the basic motivational factors and barriers of the development of this distribution path. Technical problems with sales, intent to diversify milk sellingand aiming the high profi tability of the sale are the reasons for operating vending machines that are correlated with the share of this selling channel on producers' total sales of milk. Vending machines are inhibited by misinformation from state authorities; other problems are weak support by media and low consumer awareness. The expectations of the operators concerning the development of the situation of the milk vending machines are rather optimistic: 36% of them expect an increase i

Název v anglickém jazyce

Factors That Influence the Selling of Milk Through Milk Vending Machines

Popis výsledku anglicky

The aim of this paper is to assess the current situation in the sale of milk through vending machines in the context of the previous period of the decline in milk consumption, the transition of the Czech Republic towards the market economy, the transformation of agriculture, the entry into the EU and the concentration in the milk market and to defi ne the basic motivational factors and barriers of the development of this distribution path. Technical problems with sales, intent to diversify milk sellingand aiming the high profi tability of the sale are the reasons for operating vending machines that are correlated with the share of this selling channel on producers' total sales of milk. Vending machines are inhibited by misinformation from state authorities; other problems are weak support by media and low consumer awareness. The expectations of the operators concerning the development of the situation of the milk vending machines are rather optimistic: 36% of them expect an increase i

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

62

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

"641?650"

Kód UT WoS článku

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EID výsledku v databázi Scopus

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