Analysis of stakeholders of municipal organizations

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Analysis of stakeholders of municipal organizations

Popis výsledku v původním jazyce

An analysis of stakeholders is an environment analysis which is one of the most important parts of designing a communication strategy. Such strategy should design the best steps a municipality management would use to communicate with their interest groups for dealing with local problem. An interest group (stakeholder) is usually defined as a person (natural entity, legal entity) whose activity can influence the municipality management or be influenced by it. These groups are the major actors and drivers of process making in a municipality and its implementation. Therefore, it is necessary to involve those actors that are the most important for creating, approving, promoting and implementing the plan into designing such a strategic plan. Identification of such players needs to be done as an initial preparatory step.

Název v anglickém jazyce

Analysis of stakeholders of municipal organizations

Popis výsledku anglicky

An analysis of stakeholders is an environment analysis which is one of the most important parts of designing a communication strategy. Such strategy should design the best steps a municipality management would use to communicate with their interest groups for dealing with local problem. An interest group (stakeholder) is usually defined as a person (natural entity, legal entity) whose activity can influence the municipality management or be influenced by it. These groups are the major actors and drivers of process making in a municipality and its implementation. Therefore, it is necessary to involve those actors that are the most important for creating, approving, promoting and implementing the plan into designing such a strategic plan. Identification of such players needs to be done as an initial preparatory step.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Hradec Economic Days 2016

ISBN

978-80-7435-636-0

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

910-916

Název nakladatele

Univerzita Hradec Králové

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

2. 2. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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