CSR in the Context of Sustainable Development

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CSR in the Context of Sustainable Development

Popis výsledku v původním jazyce

European Union trends towards sustainable development are increasingly applied to the corporate sector in the form of his social engagement and social responsibility. In the corporate sector, we are talking about corporate social responsibility. This philosophy integrates into business not only economic issues but also social and environmental ones trying to find balance between corporate profitability and responsibility. Corporate Social Responsibility is a business strategy. The brand value and reputation are increasingly seen as a company's most valuable assets, CSR can build the loyalty and trust that ensure a bright the sustainable development and future for corporate. By integrating CSR into corporate strategy and into business as core value, you are not only making a significant contribution to a better society. Corporations themselves visible, create your image and thus fight for their position, sustainable development and on the market. This fact is aware not only large corporations, but also small and medium sized enterprises and therefore social responsibility involved in their activities more frequently.

Název v anglickém jazyce

CSR in the Context of Sustainable Development

Popis výsledku anglicky

European Union trends towards sustainable development are increasingly applied to the corporate sector in the form of his social engagement and social responsibility. In the corporate sector, we are talking about corporate social responsibility. This philosophy integrates into business not only economic issues but also social and environmental ones trying to find balance between corporate profitability and responsibility. Corporate Social Responsibility is a business strategy. The brand value and reputation are increasingly seen as a company's most valuable assets, CSR can build the loyalty and trust that ensure a bright the sustainable development and future for corporate. By integrating CSR into corporate strategy and into business as core value, you are not only making a significant contribution to a better society. Corporations themselves visible, create your image and thus fight for their position, sustainable development and on the market. This fact is aware not only large corporations, but also small and medium sized enterprises and therefore social responsibility involved in their activities more frequently.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th International Scientific Conference INPROFORUM. Threatened Europe - Socio-Economic and Environmental Changes

ISBN

978-80-7394-607-4

ISSN

2336-6788

e-ISSN

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Počet stran výsledku

8

Strana od-do

253-260

Název nakladatele

Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

3. 11. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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