Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904363" target="_blank" >RIV/60076658:12510/21:43904363 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/2073-4395/11/11/2141" target="_blank" >https://www.mdpi.com/2073-4395/11/11/2141</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/agronomy11112141" target="_blank" >10.3390/agronomy11112141</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

Popis výsledku v původním jazyce

The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carried out in the Silesian and Mazovian provinces. The Slovakian part of the study was carried out in the whole country. To identify four groups of consumers, the paper used the clustering of objects method, especially the Two-Step method: Ward (hierarchical) cluster analysis and non-hierarchical k-means cluster analysis. The authors represent the difference in the results achieved between types of consumers. Poles and Slovakians similarly perceive the financial status of their households and the attention paid to food price when buying it. However, there is a significant difference in food consumption. When eating, Slovaks are influenced more by vegetarian and vegan fashion trends and emotional experience than price. On the contrary, Poles are more interested in the health aspect of the food consumed and its quantity when emphasizing the price, which results from being less financially satisfied. The results of the research provide information about changes in consumer attitudes in the researched area and their thinking about their consumption, respectively lifestyle, and illustrate some trends in consumer behavior for the current and post-COVID-19 era.

Název v anglickém jazyce

Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

Popis výsledku anglicky

The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carried out in the Silesian and Mazovian provinces. The Slovakian part of the study was carried out in the whole country. To identify four groups of consumers, the paper used the clustering of objects method, especially the Two-Step method: Ward (hierarchical) cluster analysis and non-hierarchical k-means cluster analysis. The authors represent the difference in the results achieved between types of consumers. Poles and Slovakians similarly perceive the financial status of their households and the attention paid to food price when buying it. However, there is a significant difference in food consumption. When eating, Slovaks are influenced more by vegetarian and vegan fashion trends and emotional experience than price. On the contrary, Poles are more interested in the health aspect of the food consumed and its quantity when emphasizing the price, which results from being less financially satisfied. The results of the research provide information about changes in consumer attitudes in the researched area and their thinking about their consumption, respectively lifestyle, and illustrate some trends in consumer behavior for the current and post-COVID-19 era.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agronomy

ISSN

2073-4395

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

11

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

16

Strana od-do

2141

Kód UT WoS článku

000727050000001

EID výsledku v databázi Scopus

2-s2.0-85118156446