Social Network as an Integration Tool in Rural Areas

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F11%3A51137" target="_blank" >RIV/60460709:41110/11:51137 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Social Network as an Integration Tool in Rural Areas

Popis výsledku v původním jazyce

Social networks have been growing at a rapid pace. Social media represent one of the most significant phenomena of today's world and are more and more integrated from the private sphere into the commercial one (e.g. into marketing where social media already play a substantial role). The present paper is aimed at introducing an initial study on the use of social media in agricultural enterprises. The study was thus targeted at agricultural enterprises ? both legal entities (public limited companies, limited liability companies and last but not least cooperatives) and natural persons (farmers) that farm the total area of more than 100 hectares (a basic selection criterion of the survey). This interesting study was conducted by means of a questionnaire survey that included information on social media awareness, development and use within the respective group of respondents (bigger agricultural enterprises).

Název v anglickém jazyce

Social Network as an Integration Tool in Rural Areas

Popis výsledku anglicky

Social networks have been growing at a rapid pace. Social media represent one of the most significant phenomena of today's world and are more and more integrated from the private sphere into the commercial one (e.g. into marketing where social media already play a substantial role). The present paper is aimed at introducing an initial study on the use of social media in agricultural enterprises. The study was thus targeted at agricultural enterprises ? both legal entities (public limited companies, limited liability companies and last but not least cooperatives) and natural persons (farmers) that farm the total area of more than 100 hectares (a basic selection criterion of the survey). This interesting study was conducted by means of a questionnaire survey that included information on social media awareness, development and use within the respective group of respondents (bigger agricultural enterprises).

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

GA - Zemědělská ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

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Svazek periodika

3

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

53-60

Kód UT WoS článku

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EID výsledku v databázi Scopus

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