Why Do Agricultural Producers Exhibit at Bread Basket?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A69606" target="_blank" >RIV/60460709:41110/15:69606 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Why Do Agricultural Producers Exhibit at Bread Basket?

Popis výsledku v původním jazyce

A literature survey proved that trade shows are important marketing tools, enabling sellers to present and test new products, to monitor their competitors, and to establish personal contacts with customers. The paper extends the current research of tradeshows by analyzing exhibitors ´ motives for exhibiting. The research is conducted for a traditional international agricultural fair - Bread Basket. Exhibitors, including animal production exhibitors, crop production exhibitors and agriculture technologyexhibitors, were offered a list of potential motives for exhibiting and were asked to indicate their agreement (disagreement) on a 5-point Likert scale. Subsequently, a factor analysis revealed four key factors for exhibiting, including searching for information and company development, product development, focus on company surroundings and new market possibilities. Finally, exhibitors were surveyed again in order to choose one of these factors to be the most important one for exhibitin

Název v anglickém jazyce

Why Do Agricultural Producers Exhibit at Bread Basket?

Popis výsledku anglicky

A literature survey proved that trade shows are important marketing tools, enabling sellers to present and test new products, to monitor their competitors, and to establish personal contacts with customers. The paper extends the current research of tradeshows by analyzing exhibitors ´ motives for exhibiting. The research is conducted for a traditional international agricultural fair - Bread Basket. Exhibitors, including animal production exhibitors, crop production exhibitors and agriculture technologyexhibitors, were offered a list of potential motives for exhibiting and were asked to indicate their agreement (disagreement) on a 5-point Likert scale. Subsequently, a factor analysis revealed four key factors for exhibiting, including searching for information and company development, product development, focus on company surroundings and new market possibilities. Finally, exhibitors were surveyed again in order to choose one of these factors to be the most important one for exhibitin

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

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Svazek periodika

7

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

49-56

Kód UT WoS článku

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EID výsledku v databázi Scopus

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