Effectiveness of Social Media Usage in the Process of Study Programme Selection

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A70006" target="_blank" >RIV/60460709:41110/15:70006 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00027251:_____/15:N0000003

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Effectiveness of Social Media Usage in the Process of Study Programme Selection

Popis výsledku v původním jazyce

The aim of the article is to analyse the effectiveness of social media usage in the process of selection of study programme by prospective students. Facebook application allowed potential students to find information about each study programme with random recommendations obtained from current students or alumni by the same application. We performed a content analysis of the 44 recommendations collected between 18 January and 22 February 2015 and searched whether they contain relevant information which convince the students to apply for studies. According to the previous research we divided surveyed areas into three fields: relation to future job and to practice, content of the studies and subjects, and ability to complete the studies. To conclude, therecommendations covered all three fields and attracted 688 people to application form in university information system. We found out that Facebook can be an effective tool for study programme selection nowadays.

Název v anglickém jazyce

Effectiveness of Social Media Usage in the Process of Study Programme Selection

Popis výsledku anglicky

The aim of the article is to analyse the effectiveness of social media usage in the process of selection of study programme by prospective students. Facebook application allowed potential students to find information about each study programme with random recommendations obtained from current students or alumni by the same application. We performed a content analysis of the 44 recommendations collected between 18 January and 22 February 2015 and searched whether they contain relevant information which convince the students to apply for studies. According to the previous research we divided surveyed areas into three fields: relation to future job and to practice, content of the studies and subjects, and ability to complete the studies. To conclude, therecommendations covered all three fields and attracted 688 people to application form in university information system. We found out that Facebook can be an effective tool for study programme selection nowadays.

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Efficiency and Responsibility in Education; 12 International Conference

ISBN

9788021325609

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

444-451

Název nakladatele

Czech University of Life Sciences Prague, Faculty of Economics and Management, Department of Systems Engineering

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

4. 6. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000358527400057