Farmers Market: Customer Relationship

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3A71149" target="_blank" >RIV/60460709:41110/16:71149 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Farmers Market: Customer Relationship

Popis výsledku v původním jazyce

This article is aimed at the relationship with cus tomers at farmers' markets. Customer relations are one of the components of the Business Model Canvas. The main aim is to define and identify types of relationship that customers p erceive to be established and maintained at the farmers' markets. And on the other side, whi ch ones the vendors have already tried to establish? Primary data were collected in the pe riod from May to July 2015 at urban farmer's markets located in cities with a population greater than 100,000 in the Czech Republic. Questionnaires were distributed personally to custo mers and also producers/vendors and involved also interactions between these groups at farmers' markets. The level of personal assistance, dedicated personal assistance, self-service, automa ted services, communities and co-creation were assessed. The results show that in the customer rel ations further possible improvements of Value Proposition of farmers' markets with the customer s egment can be found. The r

Název v anglickém jazyce

Farmers Market: Customer Relationship

Popis výsledku anglicky

This article is aimed at the relationship with cus tomers at farmers' markets. Customer relations are one of the components of the Business Model Canvas. The main aim is to define and identify types of relationship that customers p erceive to be established and maintained at the farmers' markets. And on the other side, whi ch ones the vendors have already tried to establish? Primary data were collected in the pe riod from May to July 2015 at urban farmer's markets located in cities with a population greater than 100,000 in the Czech Republic. Questionnaires were distributed personally to custo mers and also producers/vendors and involved also interactions between these groups at farmers' markets. The level of personal assistance, dedicated personal assistance, self-service, automa ted services, communities and co-creation were assessed. The results show that in the customer rel ations further possible improvements of Value Proposition of farmers' markets with the customer s egment can be found. The r

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian Perspectives XXV. – Global and European Challenges for Food Production, Agribusiness and the Rural Economy

ISBN

978-80-213-2670-5

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

27-33

Název nakladatele

Czech University of Life Sciences Prague Faculty of Economics and Management

Místo vydání

Praha

Místo konání akce

PEF, ČZU v Praze

Datum konání akce

14. 9. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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