Who spends the most money at farmers' markets?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79876" target="_blank" >RIV/60460709:41110/19:79876 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.agriculturejournals.cz/publicFiles/69_2019-AGRICECON.pdf" target="_blank" >https://www.agriculturejournals.cz/publicFiles/69_2019-AGRICECON.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17221/69/2019-AGRICECON" target="_blank" >10.17221/69/2019-AGRICECON</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Who spends the most money at farmers' markets?

Popis výsledku v původním jazyce

Farmers markets have been booming in recent years and are becoming an important alternative food network. They enable farmers to sell their products directly to customers and thus shorten the supply chain. Market organizers must meet the needs of both consumers and vendors by ensuring customer satisfaction while maintaining profitability for vendors. The present study identified four basic segments at farmers markets, as follows: Product-oriented customers, Personal social responsibility-oriented customers. Entertainment and emotional-oriented customers, Alternative food-oriented customers. These segments were analysed using Structural Equation Modeling in relation to the amount of money spent on average at a farmers market. The results indicate that most money was spent at farmers market segments that are oriented at entertainment and emotional-oriented and product-oriented customers. This indicates that farmers markets are not longer just a place to purchase fresh, high-quality food, but also a pla

Název v anglickém jazyce

Who spends the most money at farmers' markets?

Popis výsledku anglicky

Farmers markets have been booming in recent years and are becoming an important alternative food network. They enable farmers to sell their products directly to customers and thus shorten the supply chain. Market organizers must meet the needs of both consumers and vendors by ensuring customer satisfaction while maintaining profitability for vendors. The present study identified four basic segments at farmers markets, as follows: Product-oriented customers, Personal social responsibility-oriented customers. Entertainment and emotional-oriented customers, Alternative food-oriented customers. These segments were analysed using Structural Equation Modeling in relation to the amount of money spent on average at a farmers market. The results indicate that most money was spent at farmers market segments that are oriented at entertainment and emotional-oriented and product-oriented customers. This indicates that farmers markets are not longer just a place to purchase fresh, high-quality food, but also a pla

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics (Zemědělská ekonomika)

ISSN

0139-570X

e-ISSN

—

Svazek periodika

65

Číslo periodika v rámci svazku

11

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

491-498

Kód UT WoS článku

000497970700001

EID výsledku v databázi Scopus

—