Employer branding in the agricultural sector: making a company attractive for the potential employees

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A70275" target="_blank" >RIV/60460709:41110/17:70275 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41320/17:70275

Výsledek na webu

<a href="http://dx.doi.org/10.17221/338/2015-AGRICECON" target="_blank" >http://dx.doi.org/10.17221/338/2015-AGRICECON</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17221/338/2015-AGRICECON" target="_blank" >10.17221/338/2015-AGRICECON</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Employer branding in the agricultural sector: making a company attractive for the potential employees

Popis výsledku v původním jazyce

The specificity of an agriculture sector affects the situation in the labour market. The demand of agriculture companies for qualified workers is relatively high, unfortunately, people still prefer to work in related or other fields where they have more suitable work conditions related. Building the brand of the employer, improving the awareness of the public and increasing the loyalty of present employees can raise the offer of vacancies and obtain new qualified employees. The aim of the paper is to identify the benefits of human resource branding in businesses arising therefrom. A partial aim is to identify key managerial challenges of agriculture businesses at present. In this work data collected from a questionnaire survey were used together with the information from the Czech Statistical Office, in whose opinion the labour market in the agriculture sector does not exhibit a positive trend. As a part of the evaluation a factor analysis was carried out identifying three categories of benefits c

Název v anglickém jazyce

Employer branding in the agricultural sector: making a company attractive for the potential employees

Popis výsledku anglicky

The specificity of an agriculture sector affects the situation in the labour market. The demand of agriculture companies for qualified workers is relatively high, unfortunately, people still prefer to work in related or other fields where they have more suitable work conditions related. Building the brand of the employer, improving the awareness of the public and increasing the loyalty of present employees can raise the offer of vacancies and obtain new qualified employees. The aim of the paper is to identify the benefits of human resource branding in businesses arising therefrom. A partial aim is to identify key managerial challenges of agriculture businesses at present. In this work data collected from a questionnaire survey were used together with the information from the Czech Statistical Office, in whose opinion the labour market in the agriculture sector does not exhibit a positive trend. As a part of the evaluation a factor analysis was carried out identifying three categories of benefits c

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics (Zemědělská ekonomika)

ISSN

0139-570X

e-ISSN

—

Svazek periodika

63

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

217-227

Kód UT WoS článku

000400994900003

EID výsledku v databázi Scopus

2-s2.0-85019105662