Ways of Human Resource Branding in Czech Agricultural Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A67223" target="_blank" >RIV/60460709:41110/15:67223 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41320/15:67223

Výsledek na webu

<a href="http://dx.doi.org/10.1515/sab-2015-0025" target="_blank" >http://dx.doi.org/10.1515/sab-2015-0025</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/sab-2015-0025" target="_blank" >10.1515/sab-2015-0025</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Ways of Human Resource Branding in Czech Agricultural Companies

Popis výsledku v původním jazyce

Current demographic and economic conditions in individual countries lead to a significant increase in competition in the labour market. Every employer from all economic sectors wants to have a competent and talented work force and the fight for such employees becomes harder and harder. For companies to attract and retain the best employees, it is necessary to build a good employer brand that may appeal to talented employees. The article provides a picture of the current situation in employer branding inthe agricultural, forestry and fishing sectors in the Czech Republic and deals with ways of its improvement. The survey was conducted by means of a questionnaire survey (n=108) and the methods of analysis, synthesis, deduction and induction. The resultshave shown that the majority of agricultural companies (75.9%) perceive knowledge continuity management as a trend that contributes to good employer branding. The major benefits arising from the encouragement of employer branding in agri

Název v anglickém jazyce

Ways of Human Resource Branding in Czech Agricultural Companies

Popis výsledku anglicky

Current demographic and economic conditions in individual countries lead to a significant increase in competition in the labour market. Every employer from all economic sectors wants to have a competent and talented work force and the fight for such employees becomes harder and harder. For companies to attract and retain the best employees, it is necessary to build a good employer brand that may appeal to talented employees. The article provides a picture of the current situation in employer branding inthe agricultural, forestry and fishing sectors in the Czech Republic and deals with ways of its improvement. The survey was conducted by means of a questionnaire survey (n=108) and the methods of analysis, synthesis, deduction and induction. The resultshave shown that the majority of agricultural companies (75.9%) perceive knowledge continuity management as a trend that contributes to good employer branding. The major benefits arising from the encouragement of employer branding in agri

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientia Agriculturae Bohemica

ISSN

1211-3174

e-ISSN

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Svazek periodika

46

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

112-120

Kód UT WoS článku

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EID výsledku v databázi Scopus

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