Trends in Strategic Human Resource Management: Employer Brand Atractiveness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F21%3A%230000138" target="_blank" >RIV/02819180:_____/21:#0000138 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.magnanimitas.cz/ADALTA/1101/PDF/1101.pdf" target="_blank" >http://www.magnanimitas.cz/ADALTA/1101/PDF/1101.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/1101" target="_blank" >10.33543/1101</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Trends in Strategic Human Resource Management: Employer Brand Atractiveness

Popis výsledku v původním jazyce

Employer brand management has become a growing necessity. For most companies, it does not mean the random short-term campaigns, but the crucial factor in successfully building the employer brand being the employees themselves. The aim of the paper is to present the findings from a questionnaire survey of selected factors that affect the employer brand image as a strategic tool for human resource management from the perspective of HR staff in the Czech Republic. The research was carried out from May 2019 to January 2020, 112 respondents (HR managers) taking part in it. The results show that systematic employer brand creation is conditional upon the company’s personnel strategy. Appropriate use of the brand helps retain the existing employees. Satisfied staff are more likely to become ambassadors for the company brand, engaging in its communication towards the external labour market. Being a matter for the competence of the personnel department, employer branding must be integrated into HR managerial strategies. The results of the survey also support the assumption that the requirements and expectations of both current and prospective employees are to be complied wi

Název v anglickém jazyce

Trends in Strategic Human Resource Management: Employer Brand Atractiveness

Popis výsledku anglicky

Employer brand management has become a growing necessity. For most companies, it does not mean the random short-term campaigns, but the crucial factor in successfully building the employer brand being the employees themselves. The aim of the paper is to present the findings from a questionnaire survey of selected factors that affect the employer brand image as a strategic tool for human resource management from the perspective of HR staff in the Czech Republic. The research was carried out from May 2019 to January 2020, 112 respondents (HR managers) taking part in it. The results show that systematic employer brand creation is conditional upon the company’s personnel strategy. Appropriate use of the brand helps retain the existing employees. Satisfied staff are more likely to become ambassadors for the company brand, engaging in its communication towards the external labour market. Being a matter for the competence of the personnel department, employer branding must be integrated into HR managerial strategies. The results of the survey also support the assumption that the requirements and expectations of both current and prospective employees are to be complied wi

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD ALTA: Journal Of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

2464-6733

Svazek periodika

11

Číslo periodika v rámci svazku

01

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

292-297

Kód UT WoS článku

000674964900047

EID výsledku v databázi Scopus

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