Consumer preferences in the Purchase Wine in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A73988" target="_blank" >RIV/60460709:41110/17:73988 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer preferences in the Purchase Wine in the Czech Republic

Popis výsledku v původním jazyce

Wine as commodity is offered in endless diversity, at prices from low to very high. There are many factors that affect the quality of wine. The popularity of wine and its consumption is increasing in all countries, including the Czech Republic. The wine offer is as varied as wine itself. Wine category is a comprehensive basis used for monitoring consumers behavior, when choosing and buying wine. Wine is difficult and confusing product for the consumers, because they cannot predict how wine will taste after purchase. The subject of the article is to evaluate consumer preferences when purchasing wine in a population over 18 years old in the Czech Republic. Data acquired in the framework of quantitative research and questionnaire survey has been selected as a methodological tool. Respondents were persons over 18 years from the general population of the Czech Republic. The questionnaire concerning wine preferences has been answered by 1179 respondents, 40% of men and 60% women. Research shows that almost

Název v anglickém jazyce

Consumer preferences in the Purchase Wine in the Czech Republic

Popis výsledku anglicky

Wine as commodity is offered in endless diversity, at prices from low to very high. There are many factors that affect the quality of wine. The popularity of wine and its consumption is increasing in all countries, including the Czech Republic. The wine offer is as varied as wine itself. Wine category is a comprehensive basis used for monitoring consumers behavior, when choosing and buying wine. Wine is difficult and confusing product for the consumers, because they cannot predict how wine will taste after purchase. The subject of the article is to evaluate consumer preferences when purchasing wine in a population over 18 years old in the Czech Republic. Data acquired in the framework of quantitative research and questionnaire survey has been selected as a methodological tool. Respondents were persons over 18 years from the general population of the Czech Republic. The questionnaire concerning wine preferences has been answered by 1179 respondents, 40% of men and 60% women. Research shows that almost

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Book of abstract Agrarian perspectives XXVI - Competitiveness of European Agriculture and Food Sectors

ISBN

978-80-213-2773-3

ISSN

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e-ISSN

2464-4781

Počet stran výsledku

1

Strana od-do

53-53

Název nakladatele

Powerprint

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

13. 9. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000417392400041