Retirees: How do they choose their grocery store? How do they shop?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F14%3A00232283" target="_blank" >RIV/62156489:43110/14:00232283 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1016/S2212-5671(14)00370-0" target="_blank" >http://dx.doi.org/10.1016/S2212-5671(14)00370-0</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/S2212-5671(14)00370-0" target="_blank" >10.1016/S2212-5671(14)00370-0</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Retirees: How do they choose their grocery store? How do they shop?

Popis výsledku v původním jazyce

This paper presents partial results of research based on consumer preferences when shopping for food. It is focused on retirees, their ways of choosing suitable grocery store for them and on their purchases as well. The main objective of this paper is todetermine how these consumers are influenced by many factors influencing them during, before and after the purchase and how these facts are reflected to their future decisions about store choice. The next objectives are to compare their behavior to other segments of consumers in Czech Republic, determine which segments of consumers are influenced by different factors to the other segments and describe these variations, to define which parameters are crucial for older consumer when choosing his grocerystore. The results are based on questionnaire survey that was conducted within the period from 2011 to 2013 on a sample of 4835 respondents from the Czech Republic, via online questionnaires. For the data collection the questionnaire syst

Název v anglickém jazyce

Retirees: How do they choose their grocery store? How do they shop?

Popis výsledku anglicky

This paper presents partial results of research based on consumer preferences when shopping for food. It is focused on retirees, their ways of choosing suitable grocery store for them and on their purchases as well. The main objective of this paper is todetermine how these consumers are influenced by many factors influencing them during, before and after the purchase and how these facts are reflected to their future decisions about store choice. The next objectives are to compare their behavior to other segments of consumers in Czech Republic, determine which segments of consumers are influenced by different factors to the other segments and describe these variations, to define which parameters are crucial for older consumer when choosing his grocerystore. The results are based on questionnaire survey that was conducted within the period from 2011 to 2013 on a sample of 4835 respondents from the Czech Republic, via online questionnaires. For the data collection the questionnaire syst

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

17th International Conference Enterprise And Competitive Environment 2014

ISBN

—

ISSN

2212-5671

e-ISSN

—

Počet stran výsledku

9

Strana od-do

480-488

Název nakladatele

Elsevier Science Bv

Místo vydání

Amsterdam, Netherlands

Místo konání akce

Brno, CZECH REPUBLIC

Datum konání akce

6. 3. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

345439100057