Factors influencing consumer behaviour in the beer market in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F21%3A43920156" target="_blank" >RIV/62156489:43310/21:43920156 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216305:26210/21:PU143897

Výsledek na webu

<a href="https://doi.org/10.17221/153/2020-CJFS" target="_blank" >https://doi.org/10.17221/153/2020-CJFS</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17221/153/2020-CJFS" target="_blank" >10.17221/153/2020-CJFS</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors influencing consumer behaviour in the beer market in the Czech Republic

Popis výsledku v původním jazyce

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Název v anglickém jazyce

Factors influencing consumer behaviour in the beer market in the Czech Republic

Popis výsledku anglicky

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Czech Journal of Food Sciences

ISSN

1212-1800

e-ISSN

—

Svazek periodika

39

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

319-328

Kód UT WoS článku

000691512200009

EID výsledku v databázi Scopus

2-s2.0-85117402732