REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74974" target="_blank" >RIV/60460709:41110/17:74974 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/https://doi.org/10.11118/actaun201765062131" target="_blank" >http://dx.doi.org/https://doi.org/10.11118/actaun201765062131</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/https://doi.org/10.11118/actaun201765062131" target="_blank" >https://doi.org/10.11118/actaun201765062131</a>

Jazyk výsledku

angličtina

Název v původním jazyce

REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY

Popis výsledku v původním jazyce

Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic and to demonstrate the link between regional product and quality. Part of the paper is identification of parameters determining the quality of products in general and the assessment of quality perception as one of the basic attributes of regional products. Thearticle used secondary data from publicly available sources in theform of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. and presents partial

Název v anglickém jazyce

REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY

Popis výsledku anglicky

Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic and to demonstrate the link between regional product and quality. Part of the paper is identification of parameters determining the quality of products in general and the assessment of quality perception as one of the basic attributes of regional products. Thearticle used secondary data from publicly available sources in theform of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. and presents partial

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

2464-8310

Svazek periodika

65

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

2131-2140

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85038815261