Brands of regional products in the Czech Republic
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75592" target="_blank" >RIV/60460709:41110/17:75592 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Brands of regional products in the Czech Republic
Popis výsledku v původním jazyce
Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic. The article used secondary data from publicly available sources in the form of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. Benefits of using brands and trademarks representing Czech origin or quality of the product is quite debatable. The conformity of conditions for the acquisition and subsequent use of the individual designation does not provide sufficient space for differentiation from com
Název v anglickém jazyce
Brands of regional products in the Czech Republic
Popis výsledku anglicky
Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic. The article used secondary data from publicly available sources in the form of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. Benefits of using brands and trademarks representing Czech origin or quality of the product is quite debatable. The conformity of conditions for the acquisition and subsequent use of the individual designation does not provide sufficient space for differentiation from com
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Enterprise and Competitive Environment
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
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Počet stran výsledku
11
Strana od-do
919-929
Název nakladatele
Faculty of Business and Economics Mendel University in Brno
Místo vydání
Brno
Místo konání akce
Brno
Datum konání akce
9. 3. 2017
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000427306200095