Evaluation of the Fair Trade concept in the consciousness of generation Y in selected regions of the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A77382" target="_blank" >RIV/60460709:41110/18:77382 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Evaluation of the Fair Trade concept in the consciousness of generation Y in selected regions of the Czech Republic

Popis výsledku v původním jazyce

Generation Y is a young generation born in the 1980s and 1990s. Now it is a generation in productive age that starts to accumulate financial funds. Generation Y is familiar with the technical progress of last 20 years and generation Y is interested in modern trends in technologies. This document deals with the interest of the generation Y in Fair Trade production. The research was made through questionnaire. The research sample was selected by quota selection by Czech Statistical Office. Data were analysed by descriptive statistics and chi square test. The survey was completed by 840 respondents aged 15-34. Almost half of respondents are familiar with Fair Trade. Most respondents with no awareness about Fair Trade are in the 15 to 19 age group. Almost half of respondents buy Fair Trade products, 7% of all respondents often. More than 30% of respondents are not interested in Fair Trade, and they do not even plan to buy them in the future for trying.

Název v anglickém jazyce

Evaluation of the Fair Trade concept in the consciousness of generation Y in selected regions of the Czech Republic

Popis výsledku anglicky

Generation Y is a young generation born in the 1980s and 1990s. Now it is a generation in productive age that starts to accumulate financial funds. Generation Y is familiar with the technical progress of last 20 years and generation Y is interested in modern trends in technologies. This document deals with the interest of the generation Y in Fair Trade production. The research was made through questionnaire. The research sample was selected by quota selection by Czech Statistical Office. Data were analysed by descriptive statistics and chi square test. The survey was completed by 840 respondents aged 15-34. Almost half of respondents are familiar with Fair Trade. Most respondents with no awareness about Fair Trade are in the 15 to 19 age group. Almost half of respondents buy Fair Trade products, 7% of all respondents often. More than 30% of respondents are not interested in Fair Trade, and they do not even plan to buy them in the future for trying.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian perspectives XXVII: Food Safety - Food Security, Proceedings of the 27th International Scientific Conference

ISBN

978-80-213-2890-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

196-202

Název nakladatele

Czech university of Life Sciences

Místo vydání

Prague

Místo konání akce

Prague

Datum konání akce

19. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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