Consumer preferences and attitudes of the young generation to the business concept of Fair Trade in the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer preferences and attitudes of the young generation to the business concept of Fair Trade in the Czech Republic

Popis výsledku v původním jazyce

The business concept of Fair Trade is a trading method that does not emphasise commonly compared price parameters of products. Its aim is to support the chance of manufacturers from third world countries to obtain a fair proportion of the profit and sources for a dignified life. The idea of Fair Trade includes a wide range of social and labour regulations, environmental standards and certification systems, which are based on the principles of voluntariness, ethical consumption and solidarity. The subject of this article is based on the study of literary sources, analysis of selected statistical indicators and our own primary research to discuss consumer preferences and attitudes of young people from the age of 15 to 35 to the monitored area. The data were obtained by quantitative research using a questionnaire survey among respondents (n = 614) from the age of 15 to 35. This age range was chosen on the basis of existing international research results. Basic statistical methods will be

Název v anglickém jazyce

Consumer preferences and attitudes of the young generation to the business concept of Fair Trade in the Czech Republic

Popis výsledku anglicky

The business concept of Fair Trade is a trading method that does not emphasise commonly compared price parameters of products. Its aim is to support the chance of manufacturers from third world countries to obtain a fair proportion of the profit and sources for a dignified life. The idea of Fair Trade includes a wide range of social and labour regulations, environmental standards and certification systems, which are based on the principles of voluntariness, ethical consumption and solidarity. The subject of this article is based on the study of literary sources, analysis of selected statistical indicators and our own primary research to discuss consumer preferences and attitudes of young people from the age of 15 to 35 to the monitored area. The data were obtained by quantitative research using a questionnaire survey among respondents (n = 614) from the age of 15 to 35. This age range was chosen on the basis of existing international research results. Basic statistical methods will be

Druh

D - Stať ve sborníku

CEP obor

GA - Zemědělská ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian Perspectives XXIV. ? Global Agribusiness and Rural Economy

ISBN

978-80-213-2581-4

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

308-315

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Praha

Místo konání akce

Prague

Datum konání akce

16. 9. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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