CONSUMER PREFERENCES OF GENERATION Y IN RELATION TO THE FAIR TRADE CONCEPT IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A77403" target="_blank" >RIV/60460709:41110/19:77403 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CONSUMER PREFERENCES OF GENERATION Y IN RELATION TO THE FAIR TRADE CONCEPT IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

The Fair Trade which is currently getting more and more into the consumers mind is primarily based on the creation of partnerships between producers on the one side and consumers on the other side. The business concept of Fair Trade is a trading method that does not emphasise commonly compared price parameters of products. The aim of the paper discusses the topics of the commercial concept of the Fair Trade. Data was obtained using the quantitative research using questionnaire data collection techniques among respondents (n = 840) in the age group 15 to 34 years. The results showed that the attitude of the younger population between the ages of 15-34 to the business concept of Fair Trade is quite positive.

Název v anglickém jazyce

CONSUMER PREFERENCES OF GENERATION Y IN RELATION TO THE FAIR TRADE CONCEPT IN THE CZECH REPUBLIC

Popis výsledku anglicky

The Fair Trade which is currently getting more and more into the consumers mind is primarily based on the creation of partnerships between producers on the one side and consumers on the other side. The business concept of Fair Trade is a trading method that does not emphasise commonly compared price parameters of products. The aim of the paper discusses the topics of the commercial concept of the Fair Trade. Data was obtained using the quantitative research using questionnaire data collection techniques among respondents (n = 840) in the age group 15 to 34 years. The results showed that the attitude of the younger population between the ages of 15-34 to the business concept of Fair Trade is quite positive.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

15th Annual International Scientific Conference on Marketing Identity - Digital Mirrors

ISBN

978-80-8105-984-1

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

451-460

Název nakladatele

Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia

Místo vydání

Smolenice

Místo konání akce

Trnava

Datum konání akce

6. 11. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000467818300044