EVALUATION OF CONSUMER BEHAVIOUR ON THE FOOD SUPLEMENTS MARKET

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

EVALUATION OF CONSUMER BEHAVIOUR ON THE FOOD SUPLEMENTS MARKET

Popis výsledku v původním jazyce

The popularity of food supplements has considerably increased over the past years. People are gradually getting used to the fact that it is important to invest money into their own health, helping themselves and preventing serious diseases. As a result of this trend, the number of food supplement manufacturers has also increased significantly. The presented text deals with identifying the specifics of consumer habits in purchasing food supplements. The food supplement market, or food supplement marketing, does not copy the current marketing trends. In the case of the food supplement market it is necessary to primarily take into account the characteristics of a target group, the vast majority still being people of retirement age. The aim of this text is to determine a marketing recommendation for food supplement manufacturers. To identify the specifics of consumer habits we will use primary data gained from a survey carried out on food supplement users.

Název v anglickém jazyce

EVALUATION OF CONSUMER BEHAVIOUR ON THE FOOD SUPLEMENTS MARKET

Popis výsledku anglicky

The popularity of food supplements has considerably increased over the past years. People are gradually getting used to the fact that it is important to invest money into their own health, helping themselves and preventing serious diseases. As a result of this trend, the number of food supplement manufacturers has also increased significantly. The presented text deals with identifying the specifics of consumer habits in purchasing food supplements. The food supplement market, or food supplement marketing, does not copy the current marketing trends. In the case of the food supplement market it is necessary to primarily take into account the characteristics of a target group, the vast majority still being people of retirement age. The aim of this text is to determine a marketing recommendation for food supplement manufacturers. To identify the specifics of consumer habits we will use primary data gained from a survey carried out on food supplement users.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

21101 - Food and beverages

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

15th Annual International Scientific Conference on Marketing Identity - Digital Mirrors

ISBN

978-80-8105-984-1

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

559-569

Název nakladatele

Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia

Místo vydání

Smolenice

Místo konání akce

Smolenice

Datum konání akce

6. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000467818300053