CAN HIGHER EDUCATION INSTITUTIONS ADAPT TO STUDENTS´ PREFERENCES? A CASE STUDY AT THE CZECH STATE UNIVERSITY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79387" target="_blank" >RIV/60460709:41110/19:79387 - isvavai.cz</a>

Výsledek na webu

<a href="https://dx.doi.org/10.24874/IJQR13.03-14" target="_blank" >https://dx.doi.org/10.24874/IJQR13.03-14</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24874/IJQR13.03-14" target="_blank" >10.24874/IJQR13.03-14</a>

Jazyk výsledku

angličtina

Název v původním jazyce

CAN HIGHER EDUCATION INSTITUTIONS ADAPT TO STUDENTS´ PREFERENCES? A CASE STUDY AT THE CZECH STATE UNIVERSITY

Popis výsledku v původním jazyce

Higher education institutions and their activities belong to the service sector, and it is therefore even more important to use marketing tools in the current competitive environment to meet the demands and needs of current and potential students. The article aims to identify students reasons to study at a university and to evaluate students preferences according to the demands placed on higher education institutions. The data were obtained using the questionnaire technique (n = 293) and evaluated by descriptive (x2 test, absolute and relative frequencies) and multivariate statistics (factor analysis). The results have shown that there is a statistical dependence between gender, age and reasons for studying at the university and the reasons can be categorised into personal preferences versus environment preferences. Case study findings can help higher education institutions to adapt their marketing activities to attract potential students as well as to retain the existing ones and to better understa

Název v anglickém jazyce

CAN HIGHER EDUCATION INSTITUTIONS ADAPT TO STUDENTS´ PREFERENCES? A CASE STUDY AT THE CZECH STATE UNIVERSITY

Popis výsledku anglicky

Higher education institutions and their activities belong to the service sector, and it is therefore even more important to use marketing tools in the current competitive environment to meet the demands and needs of current and potential students. The article aims to identify students reasons to study at a university and to evaluate students preferences according to the demands placed on higher education institutions. The data were obtained using the questionnaire technique (n = 293) and evaluated by descriptive (x2 test, absolute and relative frequencies) and multivariate statistics (factor analysis). The results have shown that there is a statistical dependence between gender, age and reasons for studying at the university and the reasons can be categorised into personal preferences versus environment preferences. Case study findings can help higher education institutions to adapt their marketing activities to attract potential students as well as to retain the existing ones and to better understa

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal for Quality Research

ISSN

1800-7473

e-ISSN

1800-7473

Svazek periodika

13

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

RS - Srbská republika

Počet stran výsledku

14

Strana od-do

721-734

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85074502899