Twitter Analysis of Global Communication in the Field of Sustainability

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79948" target="_blank" >RIV/60460709:41110/19:79948 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/2071-1050/11/24/6958" target="_blank" >https://www.mdpi.com/2071-1050/11/24/6958</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su11246958" target="_blank" >10.3390/su11246958</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Twitter Analysis of Global Communication in the Field of Sustainability

Popis výsledku v původním jazyce

The increasing popularity of social media worldwide provides us with an opportunity to understand social, cultural, and environmental issues about peoples perception of sustainability. The article aims at identifying the main topics of communication related to hashtag sustainability based on a communication analysis on the Twitter network. We investigated the perception of sustainability using data from 414,926 Twitter interactions by 223,476 users worldwide. The data were recorded between April 17, 2018 and July 12, 2019. We identified Innovation, Environment, Climate Change, Corporate Social Responsibility, Technology, and Energy as key hashtags in the field of sustainability. In conjunction with this, we identified the six following communities 1 Environmental Sustainability, 2 Sustainability Awareness, 3 Renewable Energy and Climate Change, 4 Innovative Technology, 5 Green Architecture, and 6 Food Sustainability. The usage of these communities is applicable in marketing communication as well as

Název v anglickém jazyce

Twitter Analysis of Global Communication in the Field of Sustainability

Popis výsledku anglicky

The increasing popularity of social media worldwide provides us with an opportunity to understand social, cultural, and environmental issues about peoples perception of sustainability. The article aims at identifying the main topics of communication related to hashtag sustainability based on a communication analysis on the Twitter network. We investigated the perception of sustainability using data from 414,926 Twitter interactions by 223,476 users worldwide. The data were recorded between April 17, 2018 and July 12, 2019. We identified Innovation, Environment, Climate Change, Corporate Social Responsibility, Technology, and Energy as key hashtags in the field of sustainability. In conjunction with this, we identified the six following communities 1 Environmental Sustainability, 2 Sustainability Awareness, 3 Renewable Energy and Climate Change, 4 Innovative Technology, 5 Green Architecture, and 6 Food Sustainability. The usage of these communities is applicable in marketing communication as well as

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sustainability

ISSN

2071-1050

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

24

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

1

Strana od-do

6958-6958

Kód UT WoS článku

000506899000072

EID výsledku v databázi Scopus

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