MARKETING STRATEGIES AT FARMERS’ MARKETS IN CONNECTION WITH THE PURCHASE OF FISH

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3AN0000114" target="_blank" >RIV/60460709:41110/19:N0000114 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MARKETING STRATEGIES AT FARMERS’ MARKETS IN CONNECTION WITH THE PURCHASE OF FISH

Popis výsledku v původním jazyce

The popularity of farmers markets in recent years is increasing. For small farmers, who are currently under the pressure of multinational food companies, farmers markets are a so called Short Supply Chain, which allows for the sale of goods without a middleman. Although the fish consumption increased by 6,3 percent to 5,4 kg per person, it is only a seasonal increase, which is due to the tradition of buying carp on Christmas. Farmers markets provide direct contact with the customer and allow for sales outside the Christmas holidays. As indicated by previous research, farmers markets are places where there is direct contact with the customer and the seller gains the ability to communicate and to capture changing customer preferences in purchase behavior. This is potentially a very interesting channel of sales that, with the right marketing strategy, can allow producers (sellers) to increase sales directly to customers.

Název v anglickém jazyce

MARKETING STRATEGIES AT FARMERS’ MARKETS IN CONNECTION WITH THE PURCHASE OF FISH

Popis výsledku anglicky

The popularity of farmers markets in recent years is increasing. For small farmers, who are currently under the pressure of multinational food companies, farmers markets are a so called Short Supply Chain, which allows for the sale of goods without a middleman. Although the fish consumption increased by 6,3 percent to 5,4 kg per person, it is only a seasonal increase, which is due to the tradition of buying carp on Christmas. Farmers markets provide direct contact with the customer and allow for sales outside the Christmas holidays. As indicated by previous research, farmers markets are places where there is direct contact with the customer and the seller gains the ability to communicate and to capture changing customer preferences in purchase behavior. This is potentially a very interesting channel of sales that, with the right marketing strategy, can allow producers (sellers) to increase sales directly to customers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/DG18P02OVV057" target="_blank" >DG18P02OVV057: Kulturní tradice českého rybářství ve světle jejího využití v cestovním ruchu a krajinotvorbě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PROCEEDINGS - of the 28th International Scientific Conference Agrarian Perspectives XXVIII. Business Scale in Relation to Economics

ISBN

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ISSN

2464-4781

e-ISSN

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Počet stran výsledku

8

Strana od-do

121-128

Název nakladatele

Czech Univerzity of Life Sciences

Místo vydání

Prague, Czech republic

Místo konání akce

Prague

Datum konání akce

18. 9. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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