Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F21%3A89767" target="_blank" >RIV/60460709:41110/21:89767 - isvavai.cz</a>

Výsledek na webu

<a href="https://online.agris.cz/archive/2021/03/05" target="_blank" >https://online.agris.cz/archive/2021/03/05</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/aol.2021.130305" target="_blank" >10.7160/aol.2021.130305</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Popis výsledku v původním jazyce

Marketing is one of the key elements of the success of all companies, including the wine sector. Given the importance of wine producers for agriculture, it is important to define and monitor key performance indicators in marketing KPIs for a successful stay in the market and a competitive position at home and abroad. Today, the increase in competitive advantage includes mainly marketing, innovation and information and communication technologies. New digital tools and innovations have changed the way we approached data and decisions. A modernly adapted and effective strategic marketing strategy represents for wine companies an understanding mainly of their possibilities as well as the possibilities to influence the customer. This article evaluates the key performance indicators in marketing KPI and its relationship and impact on the financial situation of wine producers in Slovakia. The research sample includes 80 respondents. We obtained the primary data through a questionnaire, which was fi

Název v anglickém jazyce

Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Popis výsledku anglicky

Marketing is one of the key elements of the success of all companies, including the wine sector. Given the importance of wine producers for agriculture, it is important to define and monitor key performance indicators in marketing KPIs for a successful stay in the market and a competitive position at home and abroad. Today, the increase in competitive advantage includes mainly marketing, innovation and information and communication technologies. New digital tools and innovations have changed the way we approached data and decisions. A modernly adapted and effective strategic marketing strategy represents for wine companies an understanding mainly of their possibilities as well as the possibilities to influence the customer. This article evaluates the key performance indicators in marketing KPI and its relationship and impact on the financial situation of wine producers in Slovakia. The research sample includes 80 respondents. We obtained the primary data through a questionnaire, which was fi

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

1804-1930

Svazek periodika

XIII

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

49-58

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85116807385